“Every artist was first an amateur” ~ Ralph Waldo Emerson.
As an artist, you started your creative journey somewhere, or perhaps you are just starting out. Being an artist is amazing, but it takes passion and dedication in order to become successful. However, the most important factor to your success will be your audience. Who is your audience? How does your art speak to them? And most importantly, how do you reach your audience?
In modern times, everything has been digitized. The internet and social media platforms have become the most popular means of communication to reach a wider audience and a blog/journal is a beautiful way to publish niche information.
An art blog helps an artist display their work on a social platform to reach a wide target audience and interact with their fans and potential clients. Art blogs are of different genres, such as writing, publishing, photography, web design, and content creation.
Here’s why in my savvy opinion you should have an art blog;
1. Blogging Increases Online Art Sales
Search Engine Optimization (S.E.O), on the internet, searches for words. Blogging involves using words rather than pictures, making it easier to search. As an artist, if you only post pictures on your art blog, it will be difficult for your work ever to be noticed. However, if you include written content on your art blog, it will gain recognition on the search engines. You also have the option of directing people through links on where to buy your art online.
2. Grow Your Art
Every artist’s goal is to grow and evolve as an artist and become more creative and unique. Every artist desires to have their works be as visible as possible., but there isn’t a magic wand. You have to put in the effort and an art blog will create a platform for you to be discovered. You can engage with other artists and learn from them. You will be exposed to new content and talent, which you can incorporate into your art.
3. Let Your Art Tell The World Who You Are
An art blog will allow you to speak your personality through your work— the ones who view your work and like it can connect with you. They could easily become potential customers. It is always good to see the face behind an artistic gem, and the more they know you, the more your work will appeal to them.
4. An Art Blog Can Be Used to Explain The Art
Blogging entails creating conversations with your audience. The conversations can lead to in-depth discussions, which helps the artist explain their art. You can express yourself freely and go into great detail for each piece of your art. Expressing yourself and giving your audience insight into your work will translate for more publicity, hence more sales. An art blog gives you full control of the content you create and share and how you do it.
5. Blogging Helps You Express Personal Opinions
The internet is a free market, where everyone has their own views and opinions. Often, you have to agree to disagree with other people’s views. An art blog allows you to express your opinions and criticize (politely) other views. Everyone’s opinion is important and should be heard.
Your own art blog is how you express your personal opinions. It makes everyone equal by giving every voice a chance to be heard.
6. Blogging Helps You Keep Track of Your Growth and Progress
We are all guilty of occasionally, (or often) falling into the trap of procrastination. With an art blog, you can set a goal for posting new work every week or day. This helps you stay on track and keeps your art blog active. Blogging also enables you to check your milestones through a period.
7. A Great Teacher is a Great Artist, and They Are as Few as There Are Great Artists
The greatest gift is the gift of giving. Why not gift others your art by teaching how it’s done? An art blog allows you to share your content and teach many people how you do it. The beauty of the internet is that many people can view information that is posted. Therefore, you will be teaching even future generations. Teaching others is inspiring them to become the best they can be.
8. There is No Time Like the Present
If you don’t start an art blog now, you will look back in a few years later and regret it. Art blogging gets better with time and experience. If you start now, you will master your craft sooner. An established art blog will gain more readers and customers over time. It all depends on your dedication to building your artist blog and who knows how far you could go? The skies the limit.
So. . .what are you waiting for? Get your art blog going today! If you have absolutely no idea where to start and want a free, easy solution, I’d recommend WIX.