“Art is not just a thing; with every purchase, the buyer also receives a part of your creative spirit.” - Carolyn Edlund
As an artist, the one thing that makes your art valuable is its unique nature. Yet, as soon as you sell your art, that unique piece is gone to the buyer and you cannot profit from it, nor appreciate it anymore unless you are willing to create similar pieces by the masses. Luckily, a viable alternative to this is available to artists these days that can get their art published and appreciated for what it is worth.
What are Giclée prints?
Giclée (Gee-clay) printing is a technique invented in the 1990s that is gaining a lot of popularity with artists who wish to broadcast their work on a broader level. Essentially, it is a method of reproducing a piece of art by printing them on a large scale with great attention to details.
Coming from the French word Giclée, which means ‘to spray’, this technique uses micro sprayers to recreate your art as a perfect replica to be distributed widely. High-quality prints that showcase the essence and soul of the piece of art are true Giclée prints and there are several ways that you can use these as artists, whether to increase your brand awareness, supply the popular demand, or increase your audience pool for appreciation and finance.
Reproduction of Your Art
While wide-scale reproduction of art may clash with the sentiments of some artists who prefer producing original, one-of-a-kind pieces, prints have become a necessity in today’s world for artists to expand their brand.
Even without the promotional posters and critic analysis, flourishing in the world of art with the element of surprise is very difficult, unless you are relatively well-known. Social media has made it a prerequisite to showcase your work to viewers even before they visit art galleries to appreciate it because let us face it, there is no limit of visually appealing content to be consumed. And as artists, it becomes very tough to maintain the balance between showcasing your work and giving it away. Reproducing your art can be a good tool in finding that balance.
“Making money to support your art is not selling out. Allowing others to determine its direction, is.” - Colin Wright
Printing your art pieces can get you a much better marketing and business strategy to survive in the modern world as it allows you to move with the times. The popularity of prints and the demand for mass-produced content makes printing a very successful tactic as an artist. Not only does it allow artists to gain a wider and better appreciation of their art as they deserve, but it is also economical and eventually increases the value of their original work.
The Process of Art Reproduction
When initially used by Jack Duganne in the 1990s, Giclée prints were meant to symbolize a much higher quality of prints than the traditional Iris printers, or offset printing could provide. At that time, it was the latest and the best prints that were offered in the market, and although much evolved from then, Giclée prints are still associated with a precise and accurate representation of your art to paper.
Giclée prints mean high quality, which indicates that the focus on quality is maintained throughout the colors, textures, and medium involved. The material on which prints are to be made is of archival quality, for example, 100% cotton canvas or photograph matte paper, and the colors used must be of high quality and archival.
Additionally, due to the wide availability of cost-effective proofing methods, such as soft proofs which only require a computer screen for you to finalize all the details of your art before the final printing, artists have many more options and a much simpler process of art reproduction to follow.
If you are selecting a printing company to represent you, you can have full control over the medium, colors, number, and sizes of your art prints, and can even select long term packages for getting the best out of your money. Due to the cost-effective and easy nature of printing art, many artists prefer to have long-term contracts with their printing presses or even own personal printers.
Selecting Your Collections
Finding the best printing options for your art is a personal preference. Your prints can be as many or as few as you like and can work in different ways to blend with your exhibitions.
The first thing that artists should do is determine how the prints will fit in with their art style. Do you mean to create a limited-edition collection, or an open collection? Would the prints be exactly like your original work, or hand embellished additions on each print?
The type of collection will also determine the value of the art. For example, an open collection can be done for pieces that are very popular with your audience, whereas a limited collection will have more prestige and value since there are a small number of pieces available.
Similarly, the printing will also depend upon the popularity, demand, and budget of the artist. Printing your art brings the possibility of financial success, but only if rightly executed. For example, printing a large number of copies of your best artwork will only work if you have the right audience for it and the best way to reach them.
Giclée prints are a great option for artists to expand their reach beyond the limited collection of artworks, get recognized for their work, and also provide a stable financial strategy to help support their art. It is an option that all artists should look into and avail according to their custom preferences.
Diversifying your methods of communication in art does not translate to commercializing it, and developing, innovating with the world is the only way to revolutionize the world of art as we know it.